Kraft Heinz has been one of the most significant bodies of work in my career because I got to work across the business, the brands and the transformation behind them.As part of the Apply Digital team from the beginning, we helped rethink how Kraft Heinz showed up digitally across hundreds of global brand experiences. I worked across brand strategy, creative, content and experience, including work for Mac & Cheese and the broader recipe ecosystem.But the work kept evolving. We moved from redesigning experiences to rethinking how the company could create them. That included an AI cooking assistant, What’s Cooking, and TasteMaker, an AI-powered marketing platform for innovation, concepting and content.I worked closely with the client throughout, often sitting side by side with their teams to make decisions and solve problems in real time. It’s one of the best examples in the portfolio of my ability to move between brand thinking, creative execution, technology and client leadership.Skills: Brand strategy, creative direction, digital experience, content strategy, AI strategy, copywriting, innovation, client