I spent a year working across some fantastic kids’ brands, but Cool Maker was the project that really stayed with me.The category was changing. So was the culture around girls. I saw an opportunity to move Cool Maker beyond traditional craft advertising and build a brand around girls creating, making and supporting one another.I helped develop the campaign platform and wrote the work across TV, video, social and retail. We created an anthem that gave the brand a stronger cultural point of view, then figured out how to make that idea work differently in every channel.I also worked on a robotic doll and Hatchimals, including a social video series that helped launch an entirely new line of toys.Skills: Campaign strategy, copywriting, cultural insight, creative concepting, social strategy, integrated campaigns, storytelling, brand voice.
I spent a year working across some fantastic kids’ brands, but Cool Maker was the project that really stayed with me.The category was changing. So was the culture around girls. I saw an opportunity to move Cool Maker beyond traditional craft advertising and build a brand around girls creating, making and supporting one another.I helped develop the campaign platform and wrote the work across TV, video, social and retail. We created an anthem that gave the brand a stronger cultural point of view, then figured out how to make that idea work differently in every channel.I also worked on a robotic doll and Hatchimals, including a social video series that helped launch an entirely new line of toys.Skills: Campaign strategy, copywriting, cultural insight, creative concepting, social strategy, integrated campaigns, storytelling, brand voice.
I spent a year working across some fantastic kids’ brands, but Cool Maker was the project that really stayed with me.The category was changing. So was the culture around girls. I saw an opportunity to move Cool Maker beyond traditional craft advertising and build a brand around girls creating, making and supporting one another.I helped develop the campaign platform and wrote the work across TV, video, social and retail. We created an anthem that gave the brand a stronger cultural point of view, then figured out how to make that idea work differently in every channel.I also worked on a robotic doll and Hatchimals, including a social video series that helped launch an entirely new line of toys.Skills: Campaign strategy, copywriting, cultural insight, creative concepting, social strategy, integrated campaigns, storytelling, brand voice.
DISCIPLINES
Campaign strategy · Copywriting
