I’ve always believed that great brands are built from the inside out. Employer branding is where that belief becomes particularly tangible.Across many organizations and sectors, I’ve helped teams articulate who they are, what they believe and why someone would want to be part of it. That work has included brand narratives, values, voice, internal campaigns and creative systems.What I enjoy most is finding the real story underneath the corporate language. The best employer brands don’t manufacture culture. They give people a better way to see and talk about the culture that’s already there.Skills: Brand strategy, employer brand strategy, positioning, verbal identity, storytelling, internal communications, campaign development, culture strategy.