Lennox and Addington Tourism wanted to draw city folks away from classic cottage country and invite them to discover a quieter, more authentic escape. To make that shift feel irresistible, we created an emotionally driven video rooted in the voices and stories of the locals who call the region home.As the lead scriptwriter, I shaped the narrative to tap into the urban desire for space, connection, and slow living. I worked closely with residents to weave their lived experiences directly into the piece, turning a regional tourism campaign into a rich, atmospheric visual poem that gave city dwellers a genuine reason to take the road less travelled.Skills: Lead Scriptwriting, Creative Direction, Storytelling, Tourism & Destination Marketing, Video Production, Narrative Strategy, Community Engagement.
Lennox and Addington Tourism wanted to draw city folks away from classic cottage country and invite them to discover a quieter, more authentic escape. To make that shift feel irresistible, we created an emotionally driven video rooted in the voices and stories of the locals who call the region home.As the lead scriptwriter, I shaped the narrative to tap into the urban desire for space, connection, and slow living. I worked closely with residents to weave their lived experiences directly into the piece, turning a regional tourism campaign into a rich, atmospheric visual poem that gave city dwellers a genuine reason to take the road less travelled.Skills: Lead Scriptwriting, Creative Direction, Storytelling, Tourism & Destination Marketing, Video Production, Narrative Strategy, Community Engagement.
Lennox and Addington Tourism wanted to draw city folks away from classic cottage country and invite them to discover a quieter, more authentic escape. To make that shift feel irresistible, we created an emotionally driven video rooted in the voices and stories of the locals who call the region home.As the lead scriptwriter, I shaped the narrative to tap into the urban desire for space, connection, and slow living. I worked closely with residents to weave their lived experiences directly into the piece, turning a regional tourism campaign into a rich, atmospheric visual poem that gave city dwellers a genuine reason to take the road less travelled.Skills: Lead Scriptwriting, Creative Direction, Storytelling, Tourism & Destination Marketing, Video Production, Narrative Strategy, Community Engagement.
DISCIPLINES
Scriptwriting · Creative direction
