Working on ING DIRECT and ultimately launching Tangerine across Canada was one of those rare opportunities to help drive a total brand transformation. Guided by an incredible, trust-filled client relationship, we had the backing to make brave work that truly stood out in a conservative banking landscape.Our work spanned every touchpoint imaginable, seamlessly blending digital execution with real-world impact. From high-performing display campaigns all the way to nationwide stunt marketing—including a full-scale flash mob—we created a dynamic, high-energy launch that introduced Tangerine to Canadians with a bang and set a new standard for modern, direct-to-consumer banking.Skills: Creative Direction, Campaign Strategy, Brand Launch, Digital Advertising, Copywriting, Experiential Marketing, Client Collaboration.
Working on ING DIRECT and ultimately launching Tangerine across Canada was one of those rare opportunities to help drive a total brand transformation. Guided by an incredible, trust-filled client relationship, we had the backing to make brave work that truly stood out in a conservative banking landscape.Our work spanned every touchpoint imaginable, seamlessly blending digital execution with real-world impact. From high-performing display campaigns all the way to nationwide stunt marketing—including a full-scale flash mob—we created a dynamic, high-energy launch that introduced Tangerine to Canadians with a bang and set a new standard for modern, direct-to-consumer banking.Skills: Creative Direction, Campaign Strategy, Brand Launch, Digital Advertising, Copywriting, Experiential Marketing, Client Collaboration.
Working on ING DIRECT and ultimately launching Tangerine across Canada was one of those rare opportunities to help drive a total brand transformation. Guided by an incredible, trust-filled client relationship, we had the backing to make brave work that truly stood out in a conservative banking landscape.Our work spanned every touchpoint imaginable, seamlessly blending digital execution with real-world impact. From high-performing display campaigns all the way to nationwide stunt marketing—including a full-scale flash mob—we created a dynamic, high-energy launch that introduced Tangerine to Canadians with a bang and set a new standard for modern, direct-to-consumer banking.Skills: Creative Direction, Campaign Strategy, Brand Launch, Digital Advertising, Copywriting, Experiential Marketing, Client Collaboration.
DISCIPLINES
Brand launch · Integrated campaigns
