WE had a powerful presence, but its three distinct arms—Charity, Retail, and Sales—were operating in silos. During a one-year consultation contract working side-by-side with their strategy department, our goal was to define a unified WE voice and rally all three teams around a single, cohesive message.We started at the foundation by establishing the brand bible, then translated that unified voice across every major touchpoint. I helped bring the vision to life through a full website redesign, email marketing strategy, live events, and seasonal activations, turning a fragmented brand structure into one clear, compelling story that resonated across every audience.Skills: Brand Voice & Identity, Copywriting, Content Strategy, Brand Strategy, Digital Experience, Integrated Marketing, Multi-Stakeholder Collaboration.
WE had a powerful presence, but its three distinct arms—Charity, Retail, and Sales—were operating in silos. During a one-year consultation contract working side-by-side with their strategy department, our goal was to define a unified WE voice and rally all three teams around a single, cohesive message.We started at the foundation by establishing the brand bible, then translated that unified voice across every major touchpoint. I helped bring the vision to life through a full website redesign, email marketing strategy, live events, and seasonal activations, turning a fragmented brand structure into one clear, compelling story that resonated across every audience.Skills: Brand Voice & Identity, Copywriting, Content Strategy, Brand Strategy, Digital Experience, Integrated Marketing, Multi-Stakeholder Collaboration.
WE had a powerful presence, but its three distinct arms—Charity, Retail, and Sales—were operating in silos. During a one-year consultation contract working side-by-side with their strategy department, our goal was to define a unified WE voice and rally all three teams around a single, cohesive message.We started at the foundation by establishing the brand bible, then translated that unified voice across every major touchpoint. I helped bring the vision to life through a full website redesign, email marketing strategy, live events, and seasonal activations, turning a fragmented brand structure into one clear, compelling story that resonated across every audience.Skills: Brand Voice & Identity, Copywriting, Content Strategy, Brand Strategy, Digital Experience, Integrated Marketing, Multi-Stakeholder Collaboration.
DISCIPLINES
Brand voice · Content strategy
